Custom games

Custom games for your brand

At Gezellig Games, we create custom games that people actually want to play. Not dusty classics that everyone already owns, but modern games that represent your brand values.

We offer three levels of personalization, depending on your goals, budget and ambition:

Branded, Tailor-Made and Bespoke.

Branded

Your brand visible in an existing game. The adjustments are primarily visual and incorporate your corporate identity into the game. This can range from:

  • Stickers or printed company logos on the box;
  • Packaging with custom print;
  • Limited visual adjustments to selected game elements.

Branded is ideal when you want to quickly create a game in which your corporate identity is recognizable within an existing game.

Tailor-Made

With Tailor-Made we take things a step further. We adapt an existing game both visually and in terms of game elements so that it better aligns with your brand, target audience, or message:

  • The game in a completely new packaging, while retaining the core content;
  • Give the game a different theme so that it better suits your organization or campaign;
  • Adjust or refine the game mechanics while keeping the core concept recognizable.

Tailor-Made enables a strong match without having to start from scratch.

Bespoke

Bespoke means that we devise, design, and produce a completely new, custom-made game. Precisely tailored to your objectives, corporate identity, target audience, and context.

From the initial concept to the final product, every element is purposefully designed to deliver a seamless and meaningful experience.

Our approach

At all levels of personalization, we leverage our expertise in modern board games. We deliberately avoid games over 80 years old that are already on everyone's shelves. Instead, we focus on contemporary game design—experiences that are truly fun, relevant, and desirable.

All key disciplines are handled in-house, including game design, illustration, graphic design, and production and manufacturing coordination. This allows us to deliver a consistently high level of quality.

Your input

You tell us about your brand, your target audience, and your goal. We'll ask the right questions to uncover the essence. From there, we'll begin our creative process.

Game design

We devise clever game mechanics and a flow that engages players. We rigorously test the game and ensure it's fun to play and effectively communicates your message.

Illustration

We bring the game to life with a unique look and feel, completely in line with your brand or theme. You choose the illustrator from our network who best suits your brand and desired image.

Production

You choose where we produce and which materials are used. We handle everything down to the last detail, and you receive a high-quality board game that's ready to play.

Contact

Are you interested in a custom board game that truly brings your brand to life? Or do you have another question or comment? Feel free to contact us.

Contact us